As the technology turn thing, changes in content delivery are also happening. If you are a conscious marketer, you can ascertain that video content is becoming the central pillar for success in online and digital marketing. A well-animated explainer video can attract almost 4X the number of audiences your 2500words written content would receive.
Remember, your sales depend on the effectiveness of your product or service messages to your target market. You may have the best offers on the market but the inability to inform the potential clients about the same using a method they will understand it, unless a miracle happens, making sales will be a nightmare.
What is an explainer video?
An explainer video is a short video giving information about your products and services using animations in a way that is easy and clear for the target audience to understand. In simple terms, it is a video explaining what you offer, its content and benefits the customer will obtain from it, hence the name explainer.
As such, using this approach, you will boost your conversion rates and in turn enhance your revenue. Notably, videos increase audience engagement. So, using explainer videos, you will likely improve your site user experience. To help you develop the best-animated explainer videos, here is a list of the most effective and best rated:
Why every business needs an explainer video?
Simplicity is the internet business language, and that’s the theory behind Mint. When preparing any content for the web, you need to ensure it is simple and concise for your audience to mint it. The concept is not different when dealing with animated explainer videos. Your customers do not have a whole day to watch a series of your products and services. Their interest is to obtain information for purchasing decisions.
Essentially, your intended customers are coming into contact with your products for the first time. Hence, all they need is an overview not a life history of your offers. Mint enhances your need to make a first wooing impression by enabling you to feature essential aspects of your offers in a simple way.
b) Crazy Egg
Certainly, some customers are curious about new products. However, they cannot buy them until they see what the products will do for them. In this regard, if you are looking forward for inaction explainer videos, Crazy Egg is your choice. Crazy Egg helps you to deal with the uncertainty aspect of the customers through showing them the value they get from your products.
Particularly, when dealing with technical products online, this animated explainer video enables you to create an idea about your offers in the potential customers’ mind. Hence, Crazy Egg helps you to create an intention to buy in your target market.